Jeff Ruby is a health innovator with an extensive entrepreneurial track record in preventive health. Prior to founding Newtopia, Ruby was co-founder and chief operating officer of Cleveland Clinic Canada, a collaboration between the Cleveland Clinic Foundation and Canyon Ranch, and Canada’s leading destination for preventive health and lifestyle management. Before that, he served as co-founder and chief operating officer of Life Screening Centers, a cancer screening and prevention company. Prior to Life Screening, Ruby was a co-founder and head of operations of Genetic Diagnostics Inc., an early stage biotechnology company commercializing a new genetic diagnostic testing platform. Ruby has a joint Juris Doctorate and Master of Business Administration (JD/MBA) from Osgoode Hall Law School and the Schulich School of Business in Toronto and a bachelor’s degree from Western University in London, Ontario.